Most business owners think their content isn’t performing because they need a “better camera” or a “more aesthetic setup.” But 90% of the time? It’s the angles, not the equipment. Creative angles are a form of strategy. They keep people watching. They make your content feel intentional. They elevate your brand without you having to speak a word. Your audience doesn’t stay because the video is perfect. They stay because it’s interesting. And interesting content comes from perspective, not perfect

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