Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Generative engine optimization that helps ISVs appear in AI search results includes summarizing content for AI, organizing content logically, and using schema markups.

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Recognition cites Botify’s strength in technical SEO capabilities, excellent automation and vision, which balances SEO’s need for speed with SEO’s AI-integrated future According to the report, Botify ...

SAN FRANCISCO, CALIFORNIA - SEPTEMBER 17, 2018: A passenger waiting to board his plane walks in front of a sign advertising Twilio at San Francisco International Airport in San Francisco, California.

You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that ...