With young generations turning to new methods of entertainment consumption, how can the NFL capture the attention of the next generation of football fans? The NFL partnered with Nickelodeon and ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

In the last week alone, the Roblox dev team has showcased numerous changes/upgrades to its gameplay systems and overall game systems that were designed to try and make the game more “accessible,” “fun ...

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...

Gaming Industry Arc Raiders' use of AI highlights the tension and confusion over where machine learning ends and generative AI begins AI 87% of game developers are already using AI agents and over a ...

Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille, the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture ...

Roblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; it’s a playable journey through the ...