Global gaming peripheral brand Razer is teaming up with the online virtual universe Roblox to release the platform’s first co-branded peripherals. Each peripheral in the co-branded collection features ...

As part of its first anniversary celebration, Roblox released exclusive User-Generated Content (UGC) items for gamers to gather. These unique virtual items highlight the creative ability of the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is testing real-world commerce ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

LOS ANGELES--(BUSINESS WIRE)--It’s showtime! Fans can now travel to the Afterlife in a new immersive Beetlejuice Beetlejuice experience on Roblox (NYSE: RBLX) from Warner Bros. Motion Picture Group, ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

If you have a Roblox fan in your life, you already know how much they love building worlds, creating avatars, and exploring endless games with friends. Whether you’re shopping for a birthday, ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...