“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...

A group of Roblox users is recreating real life school shooting incidents on the gaming platform that’s popular with kids, including attacks at Columbine High School and the Robb Elementary School in ...