Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources. You ...

Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...