Discover the untapped potential of search data. Gain insights into markets, behavior, and preferences to make more informed business decisions. Marketers work with search data every day, but we’re ...

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad ...

The question is how to fix Google’s monopoly. Is an order to force it to share data the solution? Credit...Mikel Jaso Supported by By Steve Lohr Steve Lohr has reported on tech and antitrust since the ...

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Much like a physical marketplace, the online ...