(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

May 1 (Reuters) - Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...

Investing.com -- Roblox, the popular gaming platform, announced a new video advertising format and a partnership with Google (NASDAQ:GOOGL) on Tuesday. This move is intended to bolster the growth of ...

The popular kids’ gaming platform has a history of making safety tweaks that sound good in a press release but fall short in ...