In the world of big tech, algorithms are behind much of what we see online. They affect what users digitally encounter on a day-to-day basis, including the ads they are targeted with, the results they ...

Social media algorithms, in their commonly known form, are now 15 years old. They were born with Facebook’s introduction of ranked, personalised news feeds in 2009 and have transformed how we interact ...

Social media algorithms, in their commonly known form, are now 15 years old. They were born with Facebook’s introduction of ranked, personalised news feeds in 2009 and have transformed how we interact ...

Rachel Feltman: For Scientific American’s Science Quickly, I’m Rachel Feltman. TikTok’s algorithm, which shapes what more than a billion users see, has developed an almost mystical reputation for ...