Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

An advertiser discusses how to develop an advertising strategy: the value of having a strategy; how it fits into the business (marketing, operations, distribution and human resource strategies); ...

As with marketing strategy, product strategy should flow from the wider business goals. In a business with digital products and/or services, both marketing and product strategy should be intertwined ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers.